Commercial context behind my work
Context and Outcome
Throughout this semester I have been trying to focus my photography within advertising. I tried to make my imagery suitable so it could potentially be used for an advertising image. I have decided to mock up an advertisement. I wanted to go for a simplistic text advertisement but with the positioning of the model I feel that the text fits easily within the advertisement. This is something I took into consideration when it came to my photographing my imagery. I wanted to leave enough empty space so I could use a potential strapline to show a concept. When looking at my finalised imagery I feel that this image is the most suitable with having the hair in motion and the model running I felt that this image would work the best for this concept.
Skills Learned
I feel that creating a concept like this benefits my work as I can clearly show how my work could fit within the industry. It can also show that I can keep to the concept of what my project has been based upon with creating advertising imagery within the sportswear industry with the use of an older model.
Reflection and Action Plan
I am going to be collaborating with the media make up and fashion students to create their promotional imagery for their final year exhibition. This will include a vary of make up looks and also a vary of fashion looks. This will be beneficial for me as I can use the imagery for my portfolio.
Joshua Dryden Photography 